Sogou Browser 12 is out: startup is 35% faster, engine switching is smootherSee what is new

Ad blocking

Blocks banners, floating ads and video ads by default; rules update weekly and can be disabled per site.

Ad blocking is not about "blocking everything" — it removes what actually hurts reading: floating bars covering the text, autoplaying video ads, and fake download buttons. The built-in rule set updates itself, and you can whitelist sites you want to support.

What is blocked by default

Two levels ship with the browser. Basic blocks banners, floating bars and pop-ups; strict also handles video ads, promoted feed items and some tracking scripts, at the cost of occasionally catching a legitimate page module.

  • Basic: banners, floating bars, pop-ups and overlays
  • Strict: video ads, promoted feed items, tracking scripts
  • Rule set updates weekly
  • The address bar shows how many items were blocked

When something is blocked by mistake

If part of a page is missing, open the blocking icon in the address bar to see what was filtered, allow the suspicious rule temporarily, and send feedback so the rule can be corrected in the next release.

  • Inspect the list of blocked items per page
  • Allow individual rules temporarily
  • Turn blocking off entirely for one site
  • Submit false-positive reports

How it relates to extensions

Built-in blocking and third-party blocking extensions can coexist, but overlapping rules raise the false-positive rate and memory use. Pick one: the built-in blocker, or one extension you trust.

  • Built-in blocking already covers common ad formats
  • Stacking rules can break pages
  • Running both increases memory use
  • Disable extensions that duplicate the feature

FAQ

Does blocking ads hurt site revenue?

It can. That is why a whitelist exists — for sites that rely on ads you can turn blocking off for that site to support the author.

Why are some ads still showing?

Some ads are returned in the same response as the content and cannot be separated; others are baked into video streams and can only be partly handled by the strict level.

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